Special Projects, Sharp Execution

Consider ithandled.

I run special projects for investment firms, family offices, and foundations — the things that need real attention but don't have a clear owner.

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Sandra Humbel

Somewhere between "I'll handle it" and "it's already done."

About

I'm
Sandra.

I've spent the last 13 years making investment firms and their founders look and operate at their best — running events, building brands, polishing materials, managing vendors, and handling the hundred things that shape how a firm is experienced by investors, partners, and the people who matter.

For eight years, I ran marketing and communications at a Geneva-based private equity firm. I built the function from scratch, managed substantial budgets, and produced six editions of the Global Investment Forum — a two-day investor conference with 500+ attendees and speakers including former heads of state. If it affected how the firm looked or felt, it crossed my desk.

After that, I established a Geneva-based investment foundation as its Executive Director and sole employee — managing Board operations, sponsor relationships, and delivering the seventh edition of the Forum. I was formally recognised as Co-Founder.

I sit on your side of the table — managing the agencies, the vendors, and the outcomes. I'm capable, I'm discreet, and the work speaks for itself.

Your projects.
Sharp execution.

Investor days, strategic meetings, materials that need to land — there's always a category of work that needs real attention and doesn't have a clear owner. That's where I come in.

01

Events & Private Gatherings

Annual investor conferences, LP meetings, private dinners, strategic offsites. I build the agenda alongside you, manage the venue and vendors, coordinate speakers, and run the whole thing on the day. You focus on your guests — I take care of everything else.

02

Materials & Presentations

Investor decks, annual reports, board packs, strategic briefings. You know what you want to say — I help get it out of your head and onto the page clearly and polished. I brief designers when the job calls for it, but I own the message and the quality.

03

Brand & Visual Identity

Whether you need a full refresh or just consistency across what you have, I find the right designer or agency, manage the process, and keep it pragmatic. I talk to your team about what they actually need day-to-day — a solid presentation template, a business card, a letterhead — without turning it into a six-month project.

04

Communications & Content

Website projects, newsletters, press outreach, content from your events. I own the brief and manage the process so the output sounds like your firm — not a generic agency template.

05

Internal Comms & Family Office Support

Board meeting preparation and follow-up, briefing materials for stakeholders, welcome packs for new team members or investors — the inward-facing work that keeps everyone informed and the office running smoothly. I've managed Board operations and stakeholder communications first-hand.

06

The Details That Make You Memorable

Bespoke stationery, curated gift packages for investors and partners, branded items, welcome kits. The thoughtful touches that signal care and set your firm apart. Small in scope, outsized in impression.

07

The Projects That Don't Fit Anywhere Else

The ones that need a brain, not a job title. Research projects, vendor sourcing, coordination across external advisors, preparing for a Board meeting, getting a new initiative off the ground. If it needs good judgment and someone to actually drive it forward — it's probably mine.

The gap between the decision and the result — that's where I live.

No surprises.
Just good work.

Here's what working together actually looks like.

I

Your side of the table

I'm not an agency. Your vendors invoice you directly — I manage the process and the quality. No markup, no middleman. My interests are always aligned with yours.

II

Discreet

I work with principals, family members, and sensitive stakeholders. Discretion isn't a feature — it's the baseline. What happens in your office stays in your office.

III

I figure it out

You tell me what needs to happen. I work out how, manage whoever needs managing, and come back with something you're proud of. If it's outside my skill set, I'll tell you — and find the right person.

Get in Touch

Let's talk about
what you need.

Whether it's a single project or something ongoing — I'd love to hear what's on your plate. No minimum, no commitment — just a conversation.

Send a message